About Us

About Us

We make owning a car a little less expensive, and a lot more rewarding!

We make owning a car a little less expensive, and a lot more rewarding!

Fasten is a driver-centric rewards program built around the reality of car ownership in America. Cars don’t just cost you at purchase. There’s the loan or lease, insurance, service, parking, tolls, charging, and more. We turn those ongoing costs into rewards you can actually use.

Fasten is a driver-centric rewards program built around the reality of car ownership in America. Cars don’t just cost you at purchase. There’s the loan or lease, insurance, service, parking, tolls, charging, and more. We turn those ongoing costs into rewards you can actually use.

Fasten Rewards™ Visa Card

Fasten Rewards™ Visa Card

Earn points on auto loan or lease payments (via a linked checking account)

Earn more when you service or buy at participating dealers

Use points for statement credits on partner purchases, gift cards, or travel

No gimmicks. No annual fee. Just a program designed for drivers and the dealerships that serve them.

No gimmicks. No annual fee. Just a program designed for drivers and the dealerships that serve them.

Our Story

Our Story

Our Story

Our founder moved from NYC to the suburbs when his wife was pregnant and immediately felt a gap:

Our founder moved from NYC to the suburbs when his wife was pregnant and immediately felt a gap:

Why were massive recurring expenses like rent finally getting rewarded, while auto loans weren’t?

Why were massive recurring expenses like rent finally getting rewarded, while auto loans weren’t?

Working in payments, he knew there was a better way. He sketched the first version on paper, then started calling dealers. Two truths emerged:

Working in payments, he knew there was a better way. He sketched the first version on paper, then started calling dealers. Two truths emerged:

01

01

Drivers want rewards on the costs they already shoulder

Drivers want rewards on the costs they already shoulder

02

02

Dealers need better ways to bring customers back for service after the warranty period

Dealers need better ways to bring customers back for service after the warranty period

Fasten was built to serve both!

Fasten was built to serve both!

What We Do And Why Both Sides Win

What We Do And Why Both Sides Win

For Drivers:

For Drivers:

Reward The Big Stuff

Reward The Big Stuff

Earn on loan/lease payments, fuel/EV charging, insurance, parking, tolls, maintenance, and more.

Redeem Flexibility

Redeem Flexibility

Best value on partner purchases; also available for gift cards and travel.

For Dealerships:

For Dealerships:

A Modern Loyalty Layer

A Modern Loyalty Layer

Make your store a high-reward destination to increase retention and service revenue.

Aligned Economics

Aligned Economics

We provide the software, you drive the relationship — and keep customers coming back.

How Fasten Works

How Fasten Works

01

Visa Credit Card

Visa Credit Card

Issued by Celtic Bank and powered by Highnote.

02

Auto Payments Via Linked Checking

Auto Payments Via Linked Checking

If your lender doesn’t take cards, you can still earn; just link your checking account and we route the payment.

03

Points And Redemption

Points And Redemption

Clear, transparent earn structure with best redemption value at partners, gift cards, or travel.

We’re Building Responsibly For The Long Term

Simple terms

Clear disclosures

Features that work the same way in the showroom and in your everyday life

We’re Building Responsibly For The Long Term

Simple terms

Clear disclosures

Features that work the same way in the showroom and in your everyday life

We’re Building Responsibly For The Long Term

Simple terms

Clear disclosures

Features that work the same way in the showroom and in your everyday life

Where We’re Headed

We want Fasten involved in any payment related to your car — and we’re building dealer tools that make service visits and rewards simpler. Over time, expect more ways to earn, redeem, and book the auto services you need, all in one place.

Leadership

Leadership

Jacob Zachs

Founder & CEO

Bio goes here.

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Alden Dowds

head of finance and business operations

Bio goes here.

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Michelle Handy

head of dealer enablement

Bio goes here.

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Investors And Advisors

Investors And Advisors

We’re supported by a group of operators and dealer principals who believe auto loyalty should feel modern and valuable.

We’re supported by a group of operators and dealer principals who believe auto loyalty should feel modern and valuable.

Our Principles

Our Principles

Drivers First

Drivers First

Make it simple, transparent, and genuinely valuable.

Make it simple, transparent, and genuinely valuable.

Dealers As Partners

Dealers As Partners

Loyalty only works when stores win, too.

Clarity Over Clever

Clarity Over Clever

Rewards should be easy to understand — and easy to use.

Rewards should be easy to understand — and easy to use.

Ship Responsibly

Ship Responsibly

Compliance and consumer trust are non-negotiable.

Compliance and consumer trust are non-negotiable.

We’re here to help.

We’re here to help.

Can’t find the answer you’re looking for? Please get in touch with our team.

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