Car ownership today feels more burdensome than ever. Repairs, insurance, gas — the costs keep climbing, often hitting hardest when we least expect it. Despite how essential our cars are to daily life, there are few opportunities to meaningfully save, reduce costs, or be rewarded for the money we spend on our cars. When a major repair or replacement hits, it’s not just inconvenient — it can be potentially financially devastating. What makes the situation even worse is the fact that there’s almost no benefit to making these necessary purchases. 

Today, it seems nearly every industry has its own loyalty card. Airlines made the model famous, but it’s since been successfully emulated by hotels, retailers, and others. Despite the plethora of rewards programs, there’s one huge vacancy: a loyalty card for automotive purchases. 

This became a personal problem for me after my family moved from New York City to Connecticut and we needed to buy our first family car. I was shocked to find there was no way to get points on such a huge purchase. As I dug into the problem, I realized that not only is there a lack of rewards programs for consumers, but there’s also no incentive to buy from, or remain loyal to any one dealer. Dealers are ignoring a potentially lucrative way to grow their businesses. 

This is why we’re thrilled to launch Fasten Rewards™ Visa Card, an innovative credit card designed to make car ownership more affordable for consumers, while giving dealers a unique tool to enhance customer loyalty.

Cardholders get:

• 3x points on purchases of goods and services at Fasten Partners¹

• 2x points on auto loan, lease, and insurance payments²

• 2x points on all spending in the automotive category, and³

• 1x points on all other purchases⁴

As the second-highest, non-discretionary expense for most Americans, owning a vehicle commands a huge portion of our monthly budgets. In fact, many of us now spend over $12,000 on their cars every year, with total auto loan debt topping $1.6 trillion. But there hasn’t been a card that’s rewarded consumers to reduce this burden. Meanwhile, everything, from gas and oil changes, to insurance and purchasing a new vehicle is only getting more expensive. 

And dealers that are eager to offer promotions or discounts can’t actually reach the customers they need to. As a result, dealerships miss out on the immediate business and vehicle owners miss out on relevant deals and savings opportunities. Dealers also miss out on the opportunity to build meaningful, lasting relationships with customers. That’s important, as 74% of people who service their car at a dealership purchase their next car there. 

With Fasten, consumers can start to earn rewards on vehicle purchases to help offset escalating costs. There’s no annual fee ⁵, and points can be redeemed for statement credits, retail gift cards, or travel.⁶ That means you can use the rewards to buy your dream car, or go on your dream vacation.⁷ 

And dealers that partner with Fasten get a powerful new mechanism to both bring in new customers and deepen loyalty with existing ones. With the ability to offer accelerated points to cardholders, they can drive more car and service purchases. And the rewards can also help dealerships increase satisfaction scores, maximize OEM incentives, and drive long-term success.

Fasten is filling a major gap in the ecosystem of loyalty programs, to the benefit of both car owners and dealers. To apply for the Fasten card, go to app.fasten.cc/apply

Disclosures:

¹ Earn 3x rewards on eligible purchases. See the Fasten Rewards Program Terms and Conditions at fasten.cc/legal for more information.

² Points awarded for up to $1,000 in auto loan or lease spend per month with a Linked Account. Minimum $500 per month spend on the Fasten Rewards™ Visa Card to be eligible to earn points in this Spend Category. Please review the Credit Cardholder Agreement and Rewards Program Terms & Conditions at fasten.cc/legal for full details.

³ Points awarded for up to $1,000 in auto loan or lease spend per month with a Linked Account. Minimum $500 per month spend on the Fasten Rewards™ Visa Card to be eligible to earn points in this Spend Category. Please review the Credit Cardholder Agreement and Rewards Program Terms & Conditions at fasten.cc/legal for full details.

⁴ Eligibility: Rewards and benefits are subject to eligibility requirements. Please review the Credit Cardholder Agreement and Rewards Program Terms & Conditions at fasten.cc/legal for full details.

⁵ Please review the Credit Cardholder Agreement and Rewards Program Terms & Conditions for full details.

⁶ Eligibility: Rewards and benefits are subject to eligibility requirements. Please review the Credit Cardholder Agreement and Rewards Program Terms & Conditions at fasten.cc/legal for full details. Please review the Credit Cardholder Agreement and Rewards Program Terms & Conditions for full details.

⁷ Eligibility: Rewards and benefits are subject to eligibility requirements. Please review the Credit Cardholder Agreement and Rewards Program Terms & Conditions at fasten.cc/legal for full details. Please review the Credit Cardholder Agreement and Rewards Program Terms & Conditions for full details.